About Us

About Our Company

We start our company NEWDAYZ
FASHION PRIVATE LIMITED on 6th July 2022. our brand name is Jiaa & Juju Handicraft. our aim was to get more people familiar with the amazing handicrafts has to offer, this aim didn’t change since day one.

We feel extremely grate-ful to be able to offer a great platform for artist to be able to showcase their traditional crafts and support their every day lives. We handicraft bohemian life- style and home aesthetics with an aim to help the under privileged section of the society [especially women] across the India

About Our Brand

(Jiaa&juju) is a lifestyle accessary brand based in Mumbai India. our products are handcrafted and hand made by local artisan from this finest weaves of cotton and jute macrame etc.
the products are designed keeping in mind the aesthetics and versatility and lies in cottons jute and the fine woven texture we've been inherited with jute bag. The tradition of weaving in different parts of India stands for more than just the preservation of age-old crafts and skills. Back in the day, it empowered the women, who were expected to stay at home and look after family.
Besides upholding and highlighting handloom weaving and hand craft and its unique imperfections Jiaa&Juju also supports its weavers holistically with education and women employment to support their weavers.
What's amazing about this particular time in fashion in India and the world is that the ‘handmade’ niche has really grown and that there is a segment of people who consciously wish to buy ethically source responsibly made products with stories. However the world is changing as we know it, and the India is not alien to the impact of Covid-19 that has put the global economy on a standstill.

It is no news that among the deeply affected are daily wages earners who face challenges both short-terms and in the long run.
While the weavers who work under masters weavers for orders from outside the town and even the country are practically left with no work . You will find the finest quality handmade, hand embroidered, stylish and traditional decoration, accessories, hats, beach bags, gifting baskets and more.
The global market for handicraft goods is estimated to be worth billions of dollars, with strong demand from both domestic and international consumers. The market is highly fragmented, with a wide variety of products ranging from textiles and pottery to jewelry and home decor
The growing interest in sustainable and ethically produced goods has also fueled demand for handicraft products, as consumers seek out unique and environmentally friendly alternatives to mass-produced items.

MISSION

To strive for constant excellence and believe in borderless community culture women by
Indian artisans is in essence an instance of this ideal in celebrating Indian artisans and their
labor we also bring labor we also bring to you culture which is not oranticularly indigenous
and strive to create a global community that subscribes to this Indian creations excellence.

VISON

To become market leader in premium handicrafts segment and provide a quality product to
the customers. Nurturing and preserving traditional handicrafts for their sustainable
existence.